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BASF aims to inspire with Infinergy brand revamp

10/09/2020
BASF aims to inspire with Infinergy brand revamp

Chemicals group BASF has launched a new brand strategy, 'Empowering Movement', for its Infinergy thermoplastic polyurethane (E-TPU).

The revamp includes a virtual showroom (pictured) with three areas: Identity Area, presenting the new branding philosophy; Showroom Area, showcasing projects with key partners; and Resource Area, where new applications are explained.

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