News

Thread changes direction with new name and focus

15/01/2020

US-based brand Thread International, which uses material from recycled plastic, is changing its name to Day Owl, launching in February. Describing 2019 as “warmer, weirder, and definitely plastic-ier”, it said: “Despite plenty of statistics telling us that things are actually getting better, it sure doesn't feel that way to us.” Since in launch...

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