New Balance adds Superfeet insoles and 3D customisation
03/02/2020
A collaboration with the 3D printing arm of HP and Superfeet, which makes over-the counter insoles and footwear, is giving New Balance customers a new option for insoles. Trainers’ insoles will be built on the signature foundation shape of Superfeet. Customers will have the option of using off-the-shelf insoles or creating custom versions....