Virtual reality to replace Asics summit for shoe launch
10/04/2020
After having to scrap plans to announce three new shoes at its Innovation Summit in Tokyo, Asics said the brand will be using virtual reality for the products’ first previews. Via the virtual innovation lab of the Asics Institute of Sport Science, media and shoppers can explore the Metaracer advanced racing shoe for long distances, the Metarise volleyball shoe and the spikeless Metasprint track shoe for elite sprinters.