It says this effort will keep shoes in circulation and out of landfill, claiming that of the 25 billion shoes are produced every year, 90% of these will end up in landfill.

Vivobarefoot CEO Galahad Clark said: “No doubt, the elephant in the sustainable shoe room is end-of-life and the fact that nearly all shoes end up in landfill or, at best, get ground down into flooring material.  

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