The third annual Top 75 Most Valuable Global Retail Brands report from brand equity database BrandZ showed strength and resilience in major sports brands including Nike, adidas and Lululemon.

Nike was among the top ten most valuable brands, placing sixth with a valuation of $50bn. According to the report, the sports brand leads the rankings’ apparel category with its e-commerce, product customisation and high-profile collaborations resulting in strong sales.

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