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Reports show impact of lockdown on sports purchasing

25/06/2020

A series of reports from market research company NPD Group shows the impact of the coronavirus on consumers in several countries, including Italy, the UK and Russia.

Each report tracked consumer sentiment in areas such as foodservice, non-food retail, toys and sports. In the area of sports, the Consumer Sentiment in Russia report said post-lockdown consumers are now 39% more interested in product quality, such as the feel and look of sport shoes and clothing, than in-purchase conditions, such as promotions, delivery and return policies.

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