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Activewear leads brand intimacy rankings

17/10/2019
Activewear leads brand intimacy rankings

MBLM's Brand Intimacy 2019 Study, which examines consumers’ emotional bonds with brands across all industries, placed sportswear and outdoor apparel names at the top of today’s most intimate apparel brands. Under Armour, Puma, The North Face, lululemon and adidas were among the top 12, with Nike coming in at number one.

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