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Nike’s first subscription service ‘takes pain out of shopping for children’

14/08/2019
Nike’s first subscription service ‘takes pain out of shopping for children’

Nike has launched a footwear subscription service for children “to make shopping more convenient”, particularly as children’s feet grow quickly. Nike Adventure Club enables wearers to keep shoes they like or swap them for others (between four and 12 pairs a year). “In providing footwear, we’re always trying to answer, ‘What do kids want?’” said...

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