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Adidas may put a deposit on sports shoes

09/08/2019
Adidas may put a deposit on sports shoes

Board member responsible for global brands at adidas, Eric Liedtke, has said the sports company is considering trying to apply Germany’s famous ‘Pfandsystem’ to sports shoes. Pfand, which means ‘deposit’, is something consumers in Germany are used to paying for a wide range of products, including plastic and glass bottles.  In recent comments,...

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