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LVMH confirms Rihanna brand launch is imminent

14/05/2019

Luxury group LVMH has confirmed that the launch of a new footwear, leathergoods and apparel brand that it has worked on with singer Rihanna is imminent. It said in a statement on May 10 that the brand will be based in Paris and will be called Fenty, the singer’s family name, and that the launch will be before the summer. Barbados-born Rihanna...

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