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Paris shoppers get first look at customisable midsoles

29/03/2019
Paris shoppers get first look at customisable midsoles

Visitors to an interactive experience at the Bon Marché Rive Gauche shopping mall in Paris were the first to see a shoe customisation project launched by elastomer manufacturer Dow and footwear brand Ecco in action. The project, known as QUANT-U, was unveiled in January. French software developer Dassault Systèmes is also involved.  The key...

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