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Puma eyes return to basketball market

27/03/2018
Puma eyes return to basketball market

Sportswear brand Puma has said it will rejoin the basketball market as part of its efforts to grow in the US and in China.  It plans to partner with athletes and celebrities linked to basketball, insisting that basketball shoes still dominate US footwear sales. In recent years, Nike and Under Armour have reported a shift away from basketball...

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