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Adidas executive joins board of 3D technology partner

29/01/2018
Adidas executive joins board of 3D technology partner

Eric Liedtke, adidas executive board member responsible for global brands, has joined the board of directors of Silicon Valley-based technology company Carbon. The appointment is the latest stage in a partnership between the two companies. In April 2017, they unveiled the Futurecraft 4D sneaker (pictured), which was created using a process...

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