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Under Armour says new cushioning system will give shoes ‘zero-gravity’ feel

03/11/2017

Under Armour has announced a new cushioning platform for its footwear offerings, which it says will offer high levels of both impact absorption and energy return. It has called the new cushioning system HOVR and will use it principally in running shoes. Chief operating officer, Patrik Frisk, said on announcing the development that running is...

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