New meaning to fast fashion? Timberland customers to crowdfund boot range
11/03/2016
Outdoor brand Timberland is offering consumers the chance to crowdfund and help design a boot – a move it says will enable it to “engage consumers in a truly innovative way”.
Timberland's design team have sketched the shape and structure of 14 styles across three unisex boot categories and consumers are invited to vote for their favourite on project partner Betabrand's site, while suggesting materials and colour.
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