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Adidas CEO outlines 2016 developments: Boost could make EVA obsolete

08/03/2016
Adidas CEO outlines 2016 developments: Boost could make EVA obsolete

The CEO of adidas, Herbert Hainer, thinks the company’s Boost technology has the potential to make EVA obsolete, “because the material is so great and there isn’t any consumer who is not excited when he steps into the Boost shoes”. Adidas sold 12 million pairs of Boost in 2015. Discussing the company’s 2015 results with investors, he announced...

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