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Italian shoe companies urged to embrace digital marketplace

07/12/2015
Italian shoe companies urged to embrace digital marketplace

Italian footwear manufacturers association Assocalzaturifici is pushing members to embrace the digital marketplace and understand the benefits of ecommerce, particularly in reference to selling shoes in China.

At a conference in Milan called ‘The digital artisan’, it launched a digital platform that will be operative from the next edition of theMICAM in February.

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