Timberland expands into workwear category
Timberland has entered the workwear market, a “natural progression for the brand”, according to its vice-president.
It will use the supply chain of its owner, VF Corp, to create the 73-piece range of base and midlayers, performance t-shirts and work shirts, work pants, outerwear and accessories. Fabrics feature waterproofing, wicking, sun protection, anti-odour and insulation.
"Entering into the workwear category is a natural progression for our brand," said Jim O'Connor.