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Timberland expands into workwear category

07/09/2015

Timberland has entered the workwear market, a “natural progression for the brand”, according to its vice-president.

It will use the supply chain of its owner, VF Corp, to create the 73-piece range of base and midlayers, performance t-shirts and work shirts, work pants, outerwear and accessories. Fabrics feature waterproofing, wicking, sun protection, anti-odour and insulation.

"Entering into the workwear category is a natural progression for our brand," said Jim O'Connor.

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