Keen’s Uneek design ‘defies traditional manufacturing’
Outdoor brand Keen has launched Open Air Footwear, a design which has been three years in development and which offers a “truly new fit experience”.
Rory Fuerst, head of Keen’s innovation programme, told footwearbiz that around 75% of the shoe uses new methods of manufacture.
“We still use traditional sewing machines for the small micro-fibre pieces and use a traditional stock fitting line for attaching the rubber sole to the PU midsole, but most of the upper and upper-to-sole attaching uses completely new methods.