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Montrail to relaunch in Europe as part of Columbia’s Ultra-Trail deal

11/02/2015
Montrail to relaunch in Europe as part of Columbia’s Ultra-Trail deal

Columbia Sportswear Company has announced a four-year partnership with Ultra-Trail du Mont-Blanc (UTMB) across its three brands, Columbia, Mountain Hardwear and Montrail.

A press conference was held at ISPO Munich to launch the tie-up, with Catherine Poletti, director of UTMB, and Mountain Hardware’s president and vice-president, Topher Gaylord and Franco Fogliato.
 
Around 15,500 runners from 84 countries have registered for the event this year.

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