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Virtual reality at UGG’s first ‘high-tech’ concept store

14/11/2014
Virtual reality at UGG’s first ‘high-tech’ concept store

Sheepskin boot brand UGG has opened its first technology-driven concept store, in Washington, where it will test its latest omni-channel models and merchandising approaches before deploying them across the retail network. The company is introducing radio-frequency identification (RFID) technology that allows consumers trying on merchandise to...

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