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Brand relaunch for LA Gear

04/11/2014
Brand relaunch for LA Gear

Footwear brand L.A. Gear is to relaunch next spring and has hired US recording artist Tyga (pictured) as creative brand adviser.

He said: "I wanted to do something different. Instead of doing a deal with an active brand in the market, I wanted to be part in something that felt original.”

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