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Nike veteran to drive ‘running’ at Under Armour

28/03/2014

Sports brand Under Armour has appointed former Nike footwear director Fritz Taylor as vice-president of its running shoe segment.

Kip Fulks, Under Armour’s chief operating officer, described him as “one of the most respected leaders in the performance footwear space”. “He is a pioneer in product development and his innovation expertise will be invaluable to Under Armour, as we continue to assert and expand our global leadership in footwear.”

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