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Jack Wolfskin’s overseas sales relieve slump in domestic demand

07/02/2014

Fierce competition, lower footfall and unfavourable weather conditions in Germany and Austria led to a 7.9% decline in turnover at outdoor brand Jack Wolfskin. It has reported revenues of EUR 324 million for 2013. However, international markets continued to show growth with sales up 45% in the UK, 25% in China and 14% in Eastern Europe. “We...

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