News

Jack Wolfskin launches fresh corporate identity

29/07/2013

Outdoor brand Jack Wolfskin is to launch a new corporate identity with the aim of “reinforcing the brand image with a fresh, new look”. Its imagery and logo have been reworked in a contemporary style as it prepares to launch its largest amount of new products in its spring/summer 2014 collection. “This change isn’t intended to reinvent the Jack...

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