News

Geox group buys Diadora rights in China

18/07/2013

The Geox footwear group has bought the rights to use the Diadora sports brand in China, Hong Kong and Macao. Through a holding company called LIR, the founder of Geox, Mario Moretti Polegato, bought the Diadora brand in 2009. Following the acquisition of the rights to trade under the once-iconic Italian sports brand in greater China, Reuters...

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