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Adidas targets new record football revenues for 2014

19/06/2013

Sports brand adidas has said it expects to achieve new record sales of EUR 2 billion in the football category in 2014, when the next FIFA World Cup will take place, with Brazil as the host nation. “The FIFA World Cup is the perfect stage to showcase our company, our brands and our products,” said chief executive, Herbert Hainer. He added that...

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