Adidas attempts to resuscitate Reebok
03/06/2013
Reebok’s logo is to change from July 1 as part of owner adidas’s strategy to boost sales, which have fallen for four out of the past six years. It will use the red delta CrossFit sign across its range, as revenue in its CrossFit range rose 13% in the first quarter of this year. Reebok signed the partnership with CrossFit gyms in 2010, according...