Hawaiian brand supports culture with footwear donation
24/05/2013
A Hawaiian footwear brand is donating $135,000 worth of footwear to local lifeguards including a style it designed specifically for the role. OluKai donates around $20,000 annually to the Hawaii Lifeguard Association, collected from donations at 2,000 North American stockists, according to local reports. “A lot of brands support athletes, but...