News

Puma’s environmental calculation strategy adopted by Volcom

15/04/2013

Volcom, the Kering-owned action sports apparel company, has followed the path of sister brand Puma by announcing it will use an “environmental profit and loss” system to calculate the impact of its products as it works towards greater sustainability. “We have a real opportunity to influence change,” said Jason Steris, Volcom’s newly appointed...

To continue reading this story, please sign in or register.