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Li-Ning signs NBA star to boost its profile in basketball

11/10/2012

China-based sportswear company Li-Ning has announced it is to collaborate with NBA basketball Dwyane Wade in a new athletic footwear and apparel brand called Wade, in an effort to grow its foothold in the sport in the US and in its home land. The collection will be the centrepiece in the corporation's basketball strategy, and will be shaped by an ...

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