Asics merges lifestyle brands to engage with youth
17/09/2012
Sports shoe maker Asics is to merge its brands, Asics Sportstyle and Onitsuka Tiger, next spring to present a “more aggressive and competitive offering” to retailers. Under the name Onitsuka Tiger, there will be a big difference in the way it approaches the market, with the launch of three running shoe designs: Rio Runner, Tiger Corsair and...