US brand launches footwear design competition
16/04/2012
US-based sportswear company, Power Force Apparel has launched a shoe-designing competition in which the top prize is $25,000.
Power Force has described the contest as another move against the trend of using athletes and stars to design shoes. The brand said the design must be an original men’s or women’s athletic shoe that is “innovative, and unique, unlike any other design that is out there right now”.