News

Adidas to cut product portfolio by 25%

12/04/2012

The CEO of German sportswear brand adidas has said the brand plans to reduce the size of its product portfolio by a quarter to improve overall corporate performance.

Herbert Haine told Frankfurter Allgemeine Zeitung in a recent interview that adidas currently sells 46,897 different lines, many of which do not deliver the desired results.

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