US sportswear brand Nike has reported that its worldwide futures orders for products to be delivered from March through July totalled $9.4 billion; 15% higher than orders reported for the same period in 2011.

While futures orders do not necessarily guarantee comparable sales for the period, the apparent increase for the March-July timeframe could be attributed to Nike taking over as the official provider of on-field apparel for the NFL. Nike earned the rights in late 2010 for five years, beginning with the current season.

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