Chinese sports brand Li Ning has announced that it will reduce staff numbers to rein in costs after it had predicted its revenue for 2011 had fallen by 6 to 7% year-on-year.

The company said on its website on 3 February, 2012, that it will streamline the organisational structure of various departments, including those for human resources, information technology and strategic development. That will help it increase its operational efficiency, lower its human resources costs and channel resources into its core business.

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