US athletic footwear brand Skechers has launched GOrun, a minimalistic lightweight running line featuring mid-foot strike technology and ‘GOimpulse’ sensors for enhanced sensory feedback.

Former NYC marathon champion and 2004 Olympic silver medalist Meb Keflezighi will introduce the new line on November 6 when he runs the 2011 ING New York City Marathon wearing a Skechers GOrun customised racing shoe. Mr Keflezighi won the Rock ‘n’ Roll San Jose Half Marathon wearing a custom Skechers GOrun racing shoe last month, and he has also provided Skechers with expert insight by testing and consulting on the design of GOrun as well as other performance products currently in development.

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