News

FTC says toning shoe ads were “deceptive”; Reebok disagrees but will pay $25m

30/09/2011

The Federal Trade Commission (FTC) in the US has announced an agreement with sports brand Reebok over toning shoes. An FTC investigation into shoes, including the EasyTone model, has concluded that Reebok’s advertising of the products was “deceptive” because the company’s claims that the shoes can strengthen and tone muscles in the legs and...

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