More than a month of community service effort, carried out by Timberland employees across the globe, started on 8 September, 2011. The initiative is called “Serv-a-palooza”, and began as a one-day, annual event where Timberland employees would leave their desks and day jobs to serve in their local communities. It has since grown to become a weeks-long series of service events carried out in countries and communities around the world, all focused on meeting critical needs, creating sustainable impact and celebrating the power and passions of Timberland employees.

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