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Adidas aims for growth in Poland

01/09/2011

Adidas CEO Herbert Hainer has said football tournament Euro 2012 will help the German brand achieve massive growth in Poland and cement its number one position in Ukraine.

Speaking at a press conference in Warsaw, Mr Hainer said: “We will use the event to reach market leadership in Poland by 2015 and take over category leadership in football in 2012.

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