Fila signs climber Alex Puccio
01/08/2011
South Korea-based sports apparel and footwear firm Fila has announced that it has signed a multi-year endorsement agreement with US-born climber Alex Puccio, considered one of the best female boulderers in the world. The agreement with Ms Puccio is part of Fila’s goal to expand its outdoor category in South Korea as well as its minimalist footwear category led by its Skele-Toes in the US.