US-based sportswear brand Under Armour is set to unveil a new footwear advertising campaign, the firm’s first campaign in which “footwear takes centre stage,” according to CEO Kevin Plank.

“We know it takes time to build that credibility and build each new category,” Mr Plank said of footwear, a category where revenue increased 31% to $46.9 million during the second quarter.

Share this story: