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Adidas predicts £100m sales from Olympics

02/06/2011

German sportswear firm adidas, the official sportswear partner of the 2012 Olympic Games, said it is expecting to sell £100m worth of Games merchandise. This amounts to 10% of the London Organising Committee’s (Locog) expected sales for 2012 merchandise and surpasses sales of Adidas’s 2008 Beijing Olympic merchandise. Adidas has not revealed...

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