US outdoor footwear company Timberland has launched a European-wide geocaching experience, the first multi-country campaign of this type in the world, to support the launch of its new Earthkeepers range of footwear.

Geocaching is an outdoor sporting activity which involves players using GPS coordinates to hide and seek containers, called ‘geocaches’ or ‘caches’, anywhere in the world. The activity was first played in 2000 and there are currently more than 1.3 million active geocaches published various websites.

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