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Reebok sales up 20% in India

28/04/2011

US-based sportswear brand Reebok has seen a 20% increase in same store sales growth in India during the month of April, which the company claims is thanks to cricket fever in the country. Subhinder Singh Prem, MD of Reebok India, said: “Certain categories associated with cricket have contributed to maximum sales such as Zigtech and Easytone shoes, ...

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