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Puma CEO slams CSR attitudes

18/03/2011

Corporate Social Responsibility has been criticised as an “obsolete idea” and only the start point for companies and brands to play their part in helping the environment, by outgoing Puma CEO Jochen Zeitz. Mr Zeitz said: “We need a fundamental paradigm shift in the way we think and act beyond CSR,” when delivering the keynote speech at the...

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