News

K-Swiss signs martial arts fighter

04/02/2011

California-based footwear and sports apparel company K-Swiss has announced a multi-year endorsement with Mixed Martial Arts (MMA) fighter Jon ‘Bones’ Jones for both the K-Swiss and Form Athletics brands.

Under the terms of the deal, K-Swiss will add Mr Jones to its list of performance training footwear ambassadors, and Form Athletics, a wholly-owned subsidiary of K-Swiss, will expand its current relationship with Mr Jones for both lifestyle and performance apparel.

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