Footwear firm Payless ShoeSource announced today that Vincent DeSantis has been promoted to senior vice president and chief marketing officer for Payless, reporting to LuAnn Via, chief executive officer of Payless.

In his new role, Mr DeSantis is responsible for all marketing and branding initiatives for the retailer, which aims to “democratize fashion, design and the latest ideas in footwear and accessories around the world”. He also oversees the development and growth of Payless' brand portfolio that includes brands such as Airwalk, Champion, Dexter, American Eagle for Payless, Above the Rim as well as its labels Christian Siriano for Payless, Isabel Toledo for Payless and Lela Rose for Payless.

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