UK authority bans Reebok EasyTone advert
02/12/2010
An advertising campaign for Reebok’s EasyTone trainers that promised ‘better legs and a better bum’ has been banned by the Advertising Standards Authority (ASA) for being misleading. The television advert featured women walking, dancing, jumping, spinning around and standing, with the camera fixed on their bottoms, legs and trainers. The...